This 8.5×11” type specimen effectively showcased the use of Futura. The text tilted by 45 degrees created dynamic and bold diagonal composition. Cropped-out text added a layer of depth and complexity while decorative use of ampersand added further visual interest and element of playfulness to the design. Black-red-white color palette corresponded with classic, timeless feel of this futuristic font created in 1927 evoking a sense of juxtaposition.

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