{"id":96,"date":"2023-05-02T21:14:40","date_gmt":"2023-05-02T21:14:40","guid":{"rendered":"https:\/\/dariapalicka.com\/?p=96"},"modified":"2026-01-12T21:13:45","modified_gmt":"2026-01-12T21:13:45","slug":"barber-shop-case-study","status":"publish","type":"post","link":"https:\/\/dariapalicka.com\/index.php\/2023\/05\/02\/barber-shop-case-study\/","title":{"rendered":"Barber Shop Case Study"},"content":{"rendered":"\n
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Objective<\/h5>\n\n\n\n

Create strong and cohesive brand identity for barber shop. Brand should be represented as elegant, simple, masculine, modern, but with a hint of retro style.<\/p>\n\n\n\n


Deliverables<\/h5>\n\n\n\n

\u25b6 Name
\u25b6 Logo
\u25b6 Style-guide (color palette, typography)
\u25b6 Printed assets: business card, appointment card, price list, gift card
\u25b6 Design packaging for grooming kit: beard oil, beard balm, shampoo bar box, shopping bag
<\/p>\n\n\n\n

My Role<\/h5>\n\n\n\n

My role is to create barber shop brand identity and compelling visual assets that are meaningful to targeted audience. They will be used in both print and web.<\/p>\n<\/div><\/div>\n\n\n\n

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Inspiration & Research<\/h5>\n\n\n\n

In this first step of design process, I looked for existing high end barber shops to get sense of current trends and searched for imagery that could be inspiration for color palette and logo style.
<\/p>\n\n\n\n

Characteristics that should be expressed by the brand:
\u25b6 elegant
\u25b6 simple
\u25b6 masculine
\u25b6 modern
\u25b6 with a hint of retro style
<\/p>\n\n\n\n

Mind map of words associated with barber shop and mood board helped me come up with a name, logo, and color palette.<\/p>\n<\/div>

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Ideation<\/h5>\n\n\n\n

I explored many variations of barber shop names and graphic elements to create the logo. The most frequently repeated elements were tools traditionally associated with a barber shop\u2014scissors, razor, comb, as well as barber\u2019s pole, mustache, and beard, accompanied by a retro font.<\/p>\n\n\n\n


Challenges<\/h5>\n\n\n\n

The challenge was to make this barber shop stand out from other salons offering this type of service and not to use common and obvious graphic solutions.<\/p>\n<\/div><\/div>\n\n\n\n

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Refinement<\/h5>\n\n\n\n

I decided to use name \u201cBeard Republic\u201d and develop further a concept with a silhouette of well-groomed man. Making more sketches helped me explore different logo shapes and combine them with other visual elements like razor, ribbon, retro font, and text dividers (diamond, circle, star, etc.).<\/p>\n\n\n\n

Logo #1 has the greatest potential and best reflects the character of the company. It resembles passport stamp or a seal on old wooden crates, which corresponds to the name Beard Republic. I moved on to the next phase of logo design and started working on digital version.<\/p>\n<\/div>

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Iterations<\/h5>\n\n\n\n

I created various digital iterations and explored many combinations of colors, fonts, text dividers, and frames. Logos with colored frame and reversed out text stood out most (second row).<\/p>\n\n\n\n

Since the logo would be used on small-size printed assets such as business cards and labels, I had to choose a font that offered greater legibility.<\/p>\n\n\n\n

Star-shaped text divider fitted brand personality and helped visually distinguish the name of the barber shop. It also gave the logo an old-school look.<\/p>\n<\/div><\/div>\n\n\n\n

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Final logo<\/h5>\n\n\n\n

The final logo shows the silhouette of a well-groomed man. On the black frame is the name \u201cBeard Republic\u201d and \u201cBarber Shop\u201d separated by two stars.<\/p>\n\n\n\n

Font Copperplate offers great legibility in small size assets and retro look without feeling outdated. It featured a combination of black and white, creating a timeless and classic look.<\/p>\n\n\n\n

Logo design will serve as the primary visual element of the brand.<\/p>\n<\/div>

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Printed assets<\/h2>\n\n\n\n

Business card
Appointment card
Gift card<\/h5>\n\n\n\n

Once the logo was established, the project continued with the creation of various printed assets. Each piece was carefully designed to align with the overall brand aesthetic, utilizing a consistent color palette and typography. It helped to create a cohesive and professional image for the barber shop, while also serving as effective marketing tools.<\/p>\n<\/div><\/div>\n\n\n\n

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Packaging design<\/h2>\n\n\n\n

Shampoo bar box
Beard oil bottle
Beard balm jar
Shopping bag<\/h5>\n\n\n\n

In addition to the printed assets, the project also involved the design of packaging for a line of cosmetics sold by the barber shop. The color scheme was consistent with the brand\u2019s overall aesthetic, with a focus on black and white tones that conveyed a sense of high quality and elegance.<\/p>\n<\/div><\/div>\n\n\n\n

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Final outcome<\/h5>\n\n\n\n

Beard Republic barber shop has cohesive brand identity displayed by a masculine, dark color palette, old-school but not outdated typography and minimalistic, modern design.<\/p>\n\n\n\n

The use of natural materials such as glass, paper, and bamboo evokes associations with authenticity and high quality.<\/p>\n\n\n\n

Conclusions<\/h5>\n\n\n\n

I demonstrated skills in multiple design fields including page layout, typography and branding. This work shows my versatility and flexibility in designing projects intended for print and web.<\/p>\n\n\n\n

Packaging prototypes with custom dielines, allowed me to showcase package design and product photography skills.<\/p>\n<\/div><\/div>\n\n\n\n

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Objective Create strong and cohesive brand identity for barber shop. Brand should be represented as elegant, simple, masculine, modern, but with a hint of retro style. Deliverables \u25b6 Name\u25b6 Logo\u25b6 Style-guide (color palette, typography)\u25b6 Printed […]<\/p>\n","protected":false},"author":1,"featured_media":97,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,7,11],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-packaging-design","category-work"],"_links":{"self":[{"href":"https:\/\/dariapalicka.com\/index.php\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dariapalicka.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dariapalicka.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dariapalicka.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dariapalicka.com\/index.php\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":62,"href":"https:\/\/dariapalicka.com\/index.php\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"predecessor-version":[{"id":348,"href":"https:\/\/dariapalicka.com\/index.php\/wp-json\/wp\/v2\/posts\/96\/revisions\/348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dariapalicka.com\/index.php\/wp-json\/wp\/v2\/media\/97"}],"wp:attachment":[{"href":"https:\/\/dariapalicka.com\/index.php\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dariapalicka.com\/index.php\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dariapalicka.com\/index.php\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}